Market research proposal sample
A market research proposal is an official document that intends to investigate and study the market in which a company has decided to launch its products. Forwarded for the approval of the management authority, the document mainly proposes certain research ideas and techniques that may benefit the sales of the company.Sample Market Research ProposalName of the proposal: Comparative market study of herbal creams and cosmetic creams.Date: September 9, 2012.Proposed by: Samuel Ryder, Marketing Planner, Effectivecreams Private Limited.Proposed for: Richard Smith, Senior Manager, Effectivecreams Private Limited.
The following summary will give an overview of the causes, processes, and possible effects of the market research proposal, detailed below.PandaTip: This section will summarize the entire project to be outlined below. In this section, give a brief overview of the purpose of the project as well as the intended outcome. Provide reasoning for the need of this specific market research and let the reader know what contriIntroduction:Indian fruit juice market is an unorganized and newly developing market.
Only recently this sector is getting more organized and attracting more players in the market. Though the unorganized corner shop vendors dominate this market, Indian consumers are moving towards branded fruit juice because of their improvement in health consciousness. Indian fruit tesearch market is having a net-worth of 275 crores as of now and increasing at a rate of 35% to 40% per year. This study was conducted to identify the existing market structure, industry trends, existing players and their status market research proposal sample the market, growth possibilities and consumer behavior of existing fruit juice consumers.
The study was conducted to understand the total market intelligence so that it can guide any new entrant in this sector in Indian market would get befitted. PandaDoc is one option for giving your research proposal a polished look.SUMMARYPandaTip: Here you can maarket a brief summary of the purpose of the marketing research proposal, including who it is prepared for smaple if it was a commissioned research scheme.AIMS AND OBJECTIVESPandaTip: This section should include the primary goals of the marketing research and the specific objectives of the project.